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How to Balance Ethics and Reality in Influencer Marketing
Image via BigStockPhoto.com The evolution of informational access is nothing new, and neither are the struggles marketers experience to keep up. What is new for some, however, is the challenge to make...
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How to Comply with FTC Guidelines
To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance, I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger...
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6 Influencer Marketing Strategies to Boost End-of-Year Sales
Image via BigStockPhoto.com I don’t know about you, but as a marketing professional, the transition from t-shirts to flannel is reminding me that there are less than two months left in the year....
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The One Thing You Can’t Ignore About Sponsored Content
Are you like me and sit up late at night, wondering if it’s an ethical dilemma to pay influencers to say cool things about your brand? Or, if you decide to sponsor some posts, will those pieces of...
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What New Data Tells Us About Blog Advertising
The blogging space has grown to be a major part of online publishing with a huge following and audience. On WordPress blogs alone, over 409 million people view more than 20.4 billion pages each month....
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Why Your Brand Should Create Less Content
Quick! It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog? Is it the voice of your brand? If so,...
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3 Types of Audiences That Drive Word of Mouth Marketing Success
Image via BigStockPhoto.com If you’re a social media marketer, then odds are you’ve heard of word of mouth (WOM) marketing. However, the path to WOM mastery doesn’t happen overnight. The first and most...
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The Only Influence Marketing Workbook You’ll Ever Need
Influence marketing keeps evolving at a rapid pace. That’s why I created this workbook based on my own influence marketing planning process. Use this workbook to identify the right influencers for...
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What Makes Audiences Trust Your Influence Marketing
While once thought of as a fading trend, influence marketing is back and hotter than ever. It’s no wonder, with the ever-increasing amount of brand-generated content and ad-blockers making it harder...
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How the Majority Illusion Can Supercharge Your Influence Marketing
As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re content enthusiasts. We’re always on the hunt for a campaign or idea that will wow us or...
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A Marketer’s Guide to Building a Network of Influencers
Why do some brands seem too intimidated to own influencer marketing in-house? Perhaps because the term has gotten too sexy and, therefore, too intimidating to add to their already hectic marketing...
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3 Advanced Influencer Marketing Strategies for Noisy Markets
Image via Unsplash Some people hate the term “influencer marketing.” Dress it however you like, but building relationships with world-class bloggers, organizational leaders, and public figures works....
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What I Learned During My Retreat from Influencer Marketing
Image via Unsplash Anyone who knows me or has read my content knows that influencer marketing is what gets me excited. It’s a marketing strategy I advocate often. Over the past four years, I’ve watched...
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How Influencer Marketing Has Changed 8 Years Later
Image via Unsplash In 2008, my agency Trepoint launched its very first influencer marketing program. Since that time (and with the benefit of many more campaigns and years of experience), our...
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How to Match the Perfect Travel Influencers to Your Brand
Image via Unsplash Let’s say your product is ideal for travel—hiking boots, maybe, or one of those folding toothbrushes, a pair of awesome hiking pants, or the most durable suitcase in the world. You...
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5 Influencer Marketing Myths from 2016
Getting started with an influencer marketing program can be an intimidating venture for a brand. With new information being released all the time, and examples of big-name companies finding success,...
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Just How Powerful Is Influencer Marketing?
Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2016. Listen to this blog post as a podcast: Four trends are converging to make influencer marketing an increasingly...
View ArticleInfluencers Are Going Mainstream
Sometimes, our life-changing influence happens by enabling others to do the influencing. Explore how more brands are turning to ordinary, real-world influencers to reach their audiences. Takeaways...
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Why Micro-Influencers Make a Winning Influencer Strategy
Social influencer marketing is more accessible than ever to brands. As one of the most effective forms of promoting a business, it’s increasingly used as a means of increasing brand awareness, gaining...
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Why Influencer Marketing Should Be Part of Every Marketing Mix
We’re all consumers here, so let’s do a little thought experiment together. Think about the last few things you purchased or new spots in town you investigated. Do you remember how you heard about...
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